Meena Sethi
Founder & Chairperson
Founded the company in 1973 and remains the guiding force behind both the family and the business.
Our people
Great systems uplift great people.
Our department heads have been here 20, 23, 27, 30, 38 and 40 years. That continuity is not an accident — it is the most reliable quality control system we have.
4,400+
People across our facilities
51%
Women in the workforce
22+ yrs
Average tenure, department heads
3
Generations of leadership
Vinit Sethi, Meena Sethi and Amit Sethi
A note from our leadership
"I was three years old when my mother founded Orient Fashions. I grew up alongside the business."
"I watched something that began from our home slowly find its place in the world. At 17, I joined my mother full-time. I was young, but the lessons came quickly — work hard, keep your word, never compromise on what you make, and value the people who choose to grow with you.
"A great deal has changed since then. We have grown from that first shipment to the UK into a global business, built manufacturing facilities, invested in new technologies and capabilities, and worked with some remarkable brands and people across the world.
"But the things that matter most have deliberately remained unchanged. We still believe that relationships are built over years, not transactions. We still take pride in the product that leaves our floor. And we still believe that our people are at the heart of everything we build.
"Today, as the third generation joins Orient Fashions, I find myself thinking less about how far we have come and more about what we can build next. The coming decade will be about combining craftsmanship with technology, experience with new thinking, and growth with greater responsibility.
"The world of fashion will keep changing. We intend to change with it — without losing the values that brought us here."
Amit Sethi
Managing Director, Orient Fashions
Leadership
The family behind the factory.
Vinit Sethi
Managing Director
Has shaped the company's journey from its family roots to a trusted global apparel manufacturer, building strong supplier relationships and a robust, reliable supply chain.
Amit Sethi
Managing Director
Joined his mother full-time at 17 and has led the company's growth into a global manufacturing partner.
Aarshia Sethi
Senior Marketing Analyst
Representing the third generation, brings a fresh perspective to global partnerships, strategic marketing and innovation.
Saieeshaa Sethi
Senior Operations Analyst
Representing the third generation, brings a forward-thinking approach to operational efficiency and innovation.
In their words
Over 200 years of service, in eight voices.
The people who run our floors have been running them for decades. Here is what keeps them here.
“Thirty-eight years ago, I walked through these doors with little more than raw talent, curiosity, and a dream.”
I was given a chance — and, more importantly, people believed in me. Over the years, this place became so much more than just a workplace. It became a part of my life, shaping me through every challenge, every creative opportunity, and every person who guided me along the way. When I look back, it's hard to believe that 38 years have passed.
Sandeepa Khosla
Head of Design · 38 years
“Great garments are born from great systems — and great systems uplift great people.”
Forty years is a long time, but at Orient there has never been a dull moment. I oversee some of the most advanced manufacturing workflows in the industry — from specialised laser projection machinery and multi-needle feeder systems, to fully automated solutions for pleating, labelling, smocking and pocketing. When processes are right, morale soars and results speak for themselves.
Sunil Sharma
MATT & R&D Department Head · 40+ years
“This is not just a workplace, it is a craft house of the highest order.”
I oversee a floor of over 1,200 embroidery head machines, supported by automated laser cutting, boring, cording, sequencing, beading, piping and 3D design capabilities — all under one roof. That level of in-house excellence is rare anywhere in NCR. What fills me with pride is knowing that every piece that leaves this floor carries decades of expertise.
Ajikumar P
Embroidery Head · 30+ years
“What makes my association truly special is the strong culture of teamwork, commitment and integrity.”
It has been an incredibly rewarding journey of over 30 years, working with some of the most respected international brands and buyers as part of a highly dedicated team. I am proud to have contributed to the growth of the organisation and to have developed partnerships that have continued over many years. Equally rewarding has been the chance to mentor colleagues into accomplished professionals.
Suman Jamwal
Head of Merchandising · 30+ years
“I have witnessed an incredible transformation — from the manual way of working to today's digital world.”
What started as a professional opportunity in 1999 has become a meaningful part of my life. I have had the opportunity to learn new systems, adapt to changing technologies and continuously improve myself. Every change brought a new lesson, and every challenge gave me an opportunity to grow. Being part of Orient Fashions for more than 25 years is a matter of great pride.
Neelam Negi
Head of Merchandising · 27 years
“We don't just keep up with the industry; we stay ahead of it.”
Over 23 years, I have seen Orient grow in ways that continue to inspire me every single day. Today, I lead a team working with cutting-edge tools — from 3D design modules like CLO and Browzwear to generative AI — allowing us to create fit samples and design concepts that dramatically reduce timelines and costs for our clients. That culture of curiosity is what drives real innovation.
Charan Sharma
CAD & AI Design Head · 23 years
“Staying relevant in fashion means never standing still.”
What has always set Orient Fashions apart is our strong design-driven approach. Markets evolve, consumers change and trends move faster than ever — and we evolve with them. What has always stood out for me is the integrity with which the company conducts its business. In an industry that is constantly changing, Orient has remained grounded in its ethics and commitment to doing the right thing. The importance given to people and long-term partnerships is something I have personally experienced throughout these 20 years.
Radhika Arora
Head of Design · 20+ years
“Twenty years ago, Orient Fashions gave me a platform; together, we built a legacy.”
Joining in 2006 as a 24-year-old Production Manager was the defining turn of my career. From day one, Orient provided an extraordinary environment built on trust, strong work ethics and a culture that truly values its people. Through hands-on floor management and streamlining operations, I stepped into the role of General Manager in 2017, helping drive an impressive six-fold growth.
Hitesh Chauhan
General Manager, Production · 20 years
Life at Orient
Small wins, everyday.
Training programmes, financial literacy workshops, and the festivals and milestones we mark together across five facilities.
Skills & training
Regular shop-floor sessions on production planning, method development and quality, with around 200–300 people trained every month.
RISE financial health programme
Reimagining Industry to Support Equality — financial literacy training delivered with Kshitij, with certificates awarded on completion.
World Environment Day
Tree planting across our facilities — 2026's theme, "Inspired by nature. For climate. For our future."
Diwali
The rangoli goes down, the office fills up, and three generations stand for the same photograph.
International Women's Day
Marked every March across our facilities — where 51% of our workforce is women.
Independence Day
Flag hoisting at the factory gates, with the whole unit present.